Pasta for the People

This project was created to explore package design when applied to a simple box. The inspiration behind the brand was that pasta shouldn’t be confusing, it shouldn’t be expensive, and it definitely shouldn’t be filled with junk. The brand Pasta for the People was created to provide a well-designed, simple mac & cheese that appeals to a young adult audience. The simple, bold logo and overall design style was created to match this no nonsense brand promise. A pasta that people are excited to eat: everything you want and nothing you don’t. 


skills utilized
adobe illustrator
typography

created
spring 2021

This project was created to explore package design when applied to a simple box. The inspiration behind the brand was that pasta shouldn’t be confusing, it shouldn’t be expensive, and it definitely shouldn’t be filled with junk. The brand Pasta for the People was created to provide a well-designed, simple mac & cheese that appeals to a young adult audience. The simple, bold logo and overall design style was created to match this no nonsense brand promise. A pasta that people are excited to eat: everything you want and nothing you don’t. 

skills utilized
adobe illustrator
typography

created
spring 2021